K Fashion Project
GANGNAM STYLE: THE MENSWEAR DESIGNER INTERVIEW WITH BUMSUK CHOI OF GENERAL IDEA

It’s fashion week in Paris and BDMOTP is invited at the K – fashion event at the Palais Brongniart hosted by the Korean fashion industry where we can do a backstage interview with one of five acclaimed young designers and the only one who is doing real menswear. Voilà Bumsuk Choi, designer and creator of the brand General Idea.

Backstage is underground, where a quite amenable and classy modeling and styling parlor comes to life by scores of Hollywood vanity mirrors and powder tables and where a special fashion week buffet featuring low calorie diet potato chips and coconut juice will keep the crew and models going throughout the day.

We get to speak for ten minutes with mister Choi and his manager and it appears he is a big fan of New York and its style and runways, but that he also loves Paris (he is wearing a royal blue French beret for good measure on some great pastel colored azure sweater with a light jade screen scarf), and of course we speak about K – pop and K – fashion of which here below you will find a small summary. The General Idea collection here discussed is last year’s SS17 but we’ll be sure to show you the SS18 before the year is over.

Q. For the Mars collection where did you get the inspiration for the salmon red background color? A. A lot of travel (Cuba is mentioned). Q. What is the name of the Mars color? A. Red Pink Q. What is the name of the Korean style pants in the collection? A. The baji. Q. Why you use many pastels whereas so often so much black is used in Asian fashion? A. Sunlight is different in Asia but we like to use soft milky colors. Q. What you think of Zio Song (Songzio) as the godfather of Korean fashion? A. He is conservative and old school and has older customers. I am a second generation designer. Q. What is the advantage of having your fashion displayed at Colette (Paris’ most famous high-end retail outlet located on 213 rue St Honoré)? A. It’s the scene. Influence. Young people will see it. Q. Do you use traditional Korean techniques or materials in your creations? A. Mostly western but we do use traditional Korean hanbok dress as a model which requires special skill.

We thank mister Choi and his manager for the interview and exchange business cards, and indeed his reads Gangnam, Seoul at the bottom. At BDMOTP we may therefore safely assume that we have discovered (after Gentle Monster earlier) Gangnam style.

Word by Sandro and photos from General Idea.





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