K Fashion Project
Korean K-fashion dreams of emulating K-pop on the catwalk



With insults being traded virtually day by day between Washington and Pyongyang, Koreans may well be forgiven for feeling they’re dancing on the edge of a geo-political volcano at the present time.

Yet South Korea may just now not be extra hip.

The political pressure on the peninsula has finished not anything to ordinary the large world good fortune of South Korean K-pop singers who dominate the charts in a lot of Asia and past.

The nation has additionally transform a method vacation spot for hundreds of younger Chinese guests keen to duplicate the appears of their K-pop idols, with best luxurious manufacturers like Dior and Chanel competing to dress them.

With the nation’s cosmetics trade additionally booming, South Korea’s model homes are actually bold to dream giant.

Young K-fashion designers hope to money in on the style-icon standing of K-pop stars to compete with Japanese labels, that have lengthy been Asian model’s giant hitters.

Unlike Japan, the place manufacturers comparable to Comme des Garcons, Issey Miyake and Yohji Yamamoto are world names, few Korean labels have made an affect past their shores.

This weekend the Seoul executive introduced 5 of its emerging abilities to turn at Paris Fashion Week as phase of its “K-Fashion Project” allure offensive that has already made stops in New York, Beijing and Shanghai.

“We Koreans are very fashion conscious. We love fashion,” Ju Tae Jin of the Korea Research Institute for Fashion Industry instructed AFP sooner than the display in the French capital.

– Seoul’s hip boulevard model –

“The young designers have grown up in that environment and they know how to interpret street fashion into their design DNA. They are very dynamic and they are very good at presenting themselves on social media,” she mentioned.

Ju mentioned that Korean designers had been in particular talented for his or her fun take on streetwear, with Seoul giving Tokyo a run for its cash in phrases of early life genre.

That fizzy creativity got here throughout maximum in the 5 designers appearing in the French capital past due Saturday.

“I wonder what the fashion people here will think of the collection,” mentioned Kathleen Kye, whose designs were worn via K-pop megastar G-Dragon, chief of the team BIGBANG. “So yes, it is quite important to me.”

A graduate of London’s prestigious Central Saint Martins, she introduced her personal label Kye in 2011, and is one of the higher identified names participating in Seoul Fashion week later this month.

The 5 featured manufacturers, who had been selected from round 100 up-and-coming designers, also are having their garments featured at the Colette retailer in Paris, a temple for fashionistas.

Kye’s extremely colored streetwear assortment was once impressed via superstitions and fortune-telling — each well-liked Korean obsessions.

Her tops scattered with stars and the seams embroidered with silver pearls, promote from for round 80 euros ($95) with jackets going for 400.

– ‘Phono sapiens’ –

Eunae Cho has an altogether other factor brewing. She known as her assortment Tibaeg ( “teabag” in Englsh) — with tea-leaf prints and inexperienced as her signature color.

Using light-as-a-feather glittery artificial organzas and flower embroidery, she rethought the lengthy flowing conventional Korean hanbok get dressed, in addition to sending some quite dramatic pleated pants finished the catwalk.

The 36-year-old began her personal logo in 2011 after leaving Yonsei college in Seoul and her garments have since been offered in Los Angeles, Canada, Kuwait, Hong Kong and Singapore.

Sporting a French beret, tattoos and shades, Bumsuk Choi the author at the back of the General Idea label, cuts an excessively other determine.

His upward push has been so much much less standard. He left college at 17 “because I needed to make money” and discovered to stitch in a manufacturing unit.

He made his first T-shirts at 20 and “cried I was so stressed… It’s quite a different story from people that have a lot of money and go to fashion schools,” he mentioned.

Two a long time later after appearing his suave and quirky creations at New York Fashion Week on his personal bat, he has made inroads in Milan, Hong Kong, the United States, China and France.

He has a blank and unique genre and loves to hyperlink the new millennial technology with the hippies of the 1960s — simply with “added IT” — jokingly calling them the “phono sapiens” as a result of of how they reside via their telephones.
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