LIE, established by Chungchung Lee, whom graduated from Central Saint Martins College of Art, emphasizes on “Everyday Wear Luxury With a Twist” which adds it’s own twist of innovative design elements and details to create a unique collection. The signature tailoring combined with an experimental use of various fabrics highlights the brand’s vision.
LIE’s Spring Summer 2019 collection was inspired by Amelia Earhart’s confidence and energetic image. She was the first female aviator to cross the Atlantic who challenged herself into a new field allowing many women to have hopes and aspirations towards their dreams.
This collection consists of a mix of athleisure wear and tailored looks that create LIE’s signature look. Bold and soft colors are used defining freedom and comfort to a new journey.